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Design: Branding

Logo Design: #PlayApartTogether

Logo Design: #PlayApartTogether

Designed and conceptualized logo for the global #PlayApartTogether campaign aimed to encourage players to practice social distancing through gameplay, the initiative incorporates WHO messaging about coronavirus through games and communities.

The campaign saw special events, activities and rewards in-game, encouraging people to stay indoors and help keep themselves and those around them safe.

After one month since the program began on March 28, 2020, more than 50 companies have joined the campaign - both officially and unofficially - spanning major tech companies, top 10 console gaming publishers, gaming platforms and app stores, the esports community, collegiate gaming organizations, influencers and live-streamers, and of course, players themselves.

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