My role as Lead Designer of Corporate Marketing at Jam City was to manage brand identity, as well as work collaboratively with cross-functional teams to produce creative assets for corporate, partnerships, marketing, social, and employee facing requests.
My Role:
Oversaw the creation and execution of all Jam City corporate marketing collateral in order to uphold brand consistency and integrity
Created advertising collateral for high profile IPs such as Disney’s Frozen 2, Harry Potter, Family Guy, Futurama, Dr. Suess’ The Grinch, and Peanuts by Schulz
Produced product and marketing decks for corporate partnerships
Collaborated with cross-functional departments, including Employee Engagement, Publishing, Recruiting, Communications, and Business Develop to generate creative assets, provide creative strategy and advise on external branding
Designed and generated social media assets
Jam City, is an award-winning entertainment company that provides unique and deeply engaging mobile games.
Key Art
I collaborated with multiple game studios to curate assets in order to create branding materials that would be used in in corporate communications and hiring materials.
Corporate Advertising
Part of my responsibility was to closely with Marketing & Operations, Corporate Development as well as Talent & Acquisition department heads to create, organize and updated corporate marketing materials as needed.
Presentation Toolkit
I was in charge of churning out corporate presentations either from scratch or based of loosely wire framed slides. I created a corporate presentation toolkit comprised of slides containing regularly used assets, art work and information. As a result I was able to streamline my workflow, allowing me to build decks faster and more efficiently ahead of deadlines.
Partnerships
Coolhaus Collaboration: I worked in collaboration with the Coolhaus design team and the Cookie Jam studio Art Director to design the product label and marketing materials promoting a limited time, sweet partnership between Coolhaus and Jam City. The collaboration saw to make the first ice cream sandwich: The CookieJamwich, inspired by Jam City's flagship mobile game, Cookie Jam. ...more
Westfield Mall Partnership: Responsible for design and layout for seven different playable store front installations across four Westfield Mall locations featuring two Jam City games:
Snoopy Pop - The delightful bubble shooter featuring the Peanuts characters ...view installations
Infographics
Social Communications
One of my responsibilities as Lead Designer of Corporate Marketing was to produce various social media graphics highlighting corporate announcements.
Event Posters
Working closely with the Head of Employee Experience and Engagement, I conceptualized and designed eye-catching printed flyers for employee events. These materials were sent electronically and posted physically throughout the office.
Retractable Banners
I was responsible for creating 7-foot retractable banners as visual supports for off-site events and in office advertising.
Merchandise
T-Shirt Logo Design
Other Corporate Branding
As Creative Director of Communications at Zynga, I was responsible for managing brand identity along with directing and executing visual corporate communications materials including social media, email, partnerships, advertising, and products.
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