Integrated Cereal Box Design Pitch

Marketing | August 30, 2017

Designed a front and back cereal box game promotional integration. A partnership pitch between General Mills and Jam City's hit mobile game, Panda Pop where players are encouraged to download a free in-game rewards by going to GeneralMills.com.

Mock-ups were created by purchasing the actual cereal, then breaking down the box flat so that it can be scanned in for compositing art onto.
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