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Design: Ads

Toyota Tacoma: CAN YOU PLAY?

Toyota Tacoma: CAN YOU PLAY?

Conceptualized campaign logo, hand selected imagery, manipulated photos to fit across sixteen IAB promotional units of varying size and copy including eBlasts, video billboards, roadblocks and standard units.

This campaign for Toyota promoting the all new Toyota Tacoma for 2016 featuring Pro BMX rider Drew Bezanson, Pro Motocross rider Weston Peik, and Pro Snowboarder Louie Vito. The campaign focuses on how these pro athletes integrate the Tacoma into their active outdoor lifestyle when they are not riding professionally.

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