ptracy.com

creative direction | branding | user experience

I lead the creative conceptualizing and design of branding and materials for the 2018 USC Game Day program presented by Jam City.

My role was to design product labels and marketing materials for a promotional cookie butter spread based of Jam City's flagship game, Cookie Jam.

Responsible for desktop and mobile site design for SUP Magazine's Pacific Paddle Games presented by Salt Life.

A single page design for a winter contest microsite in partnership with GoPro where skiers and snowboarders submit their best runs for a chance to win $20,000.

Created a surfing contest microsite in partnership with Oakley that pit four-man teams (two surf shop pros and two shop employees) against each other for a chance to win an all-expense-paid trip to the National Championship.

I was responsible for creative direction, designing visual concept and overall look and feel for the 2012 Oakley World Pro Junior website which provides talented young surfers an opportunity compete around the world.

Designed a surfing microsite in partnership with Nike where the world's best surfers battle at one of the world's most progressive surf breaks for $250,000 cash and the coveted 14-karat gold railroad spike trophy.

I was responsible for creative direction, designing visual concept and overall look and feel for Oakley's tenth incarnation of the team based competitive surfing website.