SGN (Social Gaming Network) was looking to create a juicy new partnership with their match 3 puzzle game, Juice Jam, and America’s original, frozen treat, ICEE.
I was tasked with not only setting the visual identity of the partnership pitch deck to appeal to the ICEE corporate branding team, but to create custom in-game art, product labels and in-store product ads.
I researched and explored ICEE’s brand identity to set the visual tone of the deck. To drive home the integration points, I mocked up a custom in-store juice machine experience along with a personalized in-game asset that would resonate with ICEE.
Custom designed ICEE Truck made to look like an in-game progression icon.
ICEE and Juice Jam custom label design.
Custom chapter slides using ICEE Bear, ICEE's iconic mascot.
Mock up of in-store product ad placement promoting the activation.
