Kenneth Cole brought his debut Pride collection to Zynga’s hit hyper-casual game High Heels! It was the first time Kenneth Cole’s street smart style was featured in a mobile game.
Players can outfit their character and strut the virtual runway in products from the Kenneth Cole PRIDE collection including the iconic KAM sneakers, shirts that proudly state ''Being Different is What We Have in Common'', sunglasses, watches and mask lanyards.
My role was to develop social creatives showing the player’s character wearing a piece from the Kenneth Cole Pride collection next the real life version. I also provided direction to an outside agency to create animated ads that played on the Times Square NASDAQ Tower and Marque placements.
