The goal was to develop a suite of easy-to-update social media art assets that can be massed produced quickly while elevating Zynga’s brand presence.
My role was to meet with talent acquisition team leads to define requirements. I devised a solution by standardizing a theme that maintained consistency across the creatives while allowing specific regions for copy and art to be interchangeable. This allowed many new high quality assets to be produced quickly and easily while adhering to Zynga standards yet still being unique and contextual to each post.
Problem: Creative does not accurately reflect the Zynga Brand
Solution: An easy-to-update template that can mass-produce recruitment ads quickly while staying fresh and relevant.
Result: Visually consistent, on-brand creative using approved corporate, studio art, fonts, and colors:
