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creative direction | branding | user experience

Corporate Branding

As Creative Director of Communications at Zynga, I was responsible for managing brand identity along with directing and executing visual corporate communications materials including social media, email, partnerships, advertising, and products.
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Presentations

Digital Entertainment Week 2018

Presentation design in collaboration with Jam City President and COO, Josh Yguado on the for his speaking event at Digital Entertainment Week 2018.

IAB PlayFronts 2023

Partnered with Zynga's Ad Sales team to craft presentation slides for their speaking engagement at the IAB Playfronts 2023.

App Store Feature Pitches

Teamed up with Zynga's ASO team to design App Store pitch strategy presentations for Jam City's Cookie Jam and Panda Pop, to be featured on Apple and Google app storefronts.

Digital Ads

Research Study Ads

Created a suite of five different ad banners at seven sizes each for the Zynga 2022 Player Research Study.

Talent Acquisition Ad Template

The goal was to develop a suite of easy-to-update social media art assets that can be massed produced quickly while elevating Zynga’s brand presence.

Website Takeovers

Designed various ad creatives from full website takeovers to header and wallpaper placements.

Social

Zynga: Social Posts

A collection of social media assets I was tasked with creating for Zynga spanning across corporate messaging, holiday events, and employee spotlights.

Wild Things: Trading Cards

Part of a social media campaign for Jam City's new match-3 game release, Wild Things.

Cookie Jam: Pets Feature

Part of a social media campaign highlighting a new pets feature for Jam City's match-3 game, Cookie Jam.

Partnerships

World Health Organization

Zynga and The World Health Organization (WHO) partner to bring together the gaming industry to provide support, information, and activations while encouraging players to practice social distancing.

USC Games Expo

I lead the creative conceptualizing and design of branding and materials for the 2018 USC Game Day program presented by Jam City.

Kenneth Cole

Kenneth Cole brought his debut Pride collection to Zynga’s hit hyper-casual game High Heels! It was the first time Kenneth Cole’s street smart style was featured in a mobile game.

Posters

30 Sheet Billboard Design

Designed 10'5'' x 22'8'' billboard promoting Jam City's, Family Guy: Another Freakin' Mobile Game.

Retractable Banners

Created 33''w x 80''h retractable print banners used as marketing and recruiting materials.

Flyer Design

Conceptualized and designed a series of flyers for Jam City's employee events from 2016 to 2019.

Product Labels

Coolhaus Collaboration

I worked in collaboration with the Coolhaus design team and the Cookie Jam studio Art Director to design the product label and marketing materials promoting a limited time, sweet partnership between Coolhaus and Jam City.

Label Design & Promo Art

My role was to design product labels and marketing materials for a promotional cookie butter spread based of Jam City's flagship game, Cookie Jam.

Langers Juice and Snoopy Pop Integrated Label Design

Limited time strategic partnership opportunity for Jam City's Snoopy Pop and Langers Apple Juice.

Websites

GoPro Line of the Winter Contest

A single page design for a winter contest microsite in partnership with GoPro where skiers and snowboarders submit their best runs for a chance to win $20,000.

Oakley Surf Shop Challenge

Created a surfing contest microsite in partnership with Oakley that pit four-man teams (two surf shop pros and two shop employees) against each other for a chance to win an all-expense-paid trip to the National Championship.

Nike Lowers Pro

Designed a surfing microsite in partnership with Nike where the world's best surfers battle at one of the world's most progressive surf breaks for $250,000 cash and the coveted 14-karat gold railroad spike trophy.

Game Developement

Game Design: Machine Gun Gardener

Designed, developed, and produced a free-to-play, arcade-like, defense wave shooter game in Unity.

Developer Tool: Ultimate Timer

Created and developed a royalty-free, time-based event engine sold in the Unity marketplace that helps game creators boost productivity.

Developer Tool: Waypoint Indicators

Designed and produced an on/off-screen customizable navigation system sold in the Unity marketplace to help streamline Unity game developer workflows.