Peter Tracy | PORTFOLIO

Zynga Corporate Branding

As Creative Director of Communications, I was responsible for managing brand identity and visual comms for Zynga.

Collaborated with Zynga's pet lovers Employee Resource Group (ERG) to design and reimagine a modernized version of their identity.

As a member of Zynga's Mentorship Committee, I volunteered to lead and design the branding initiative.

Worked with the Zynga's Ad Solutions team to update their identity.

Partnered with Zynga's zGaming Employee Resource Group (ERG) to modernize their identity.

Logo design for a newly formed games studio division at Zynga called Studio One.

Logo design for a partnership between Zynga and The World Health Organization (WHO).

I managed brand identity collaborating with cross-functional teams to produce a wide range of print and digital collateral.

I lead the creative conceptualizing and design of branding and materials for the 2018 USC Game Day program presented by Jam City.

Designed logo for employee t-shirts worn by Jam City employee dodgeball team.

Designed logo for employee t-shirts worn by Jam City employees for a Habitat for Humanity volunteer day.