Peter Tracy
Based in Los Angeles, Peter is an expert in design with over 24 years of industry experience working for large brands like Yahoo!, The MotorTrend Group, and Zynga with a passion for helping brands establish, maintain, and grow their visual identity. His scope of work ranges across print and digital landscapes designing ads, websites, building out presentations, creating marketing assets and everything in-between. Peter has successfully transferred his skills across multiple industries such as mobile gaming, music, action sports, and automotive.
Peter spent four years working at Zynga as the Creative Director of Corporate Communications where he worked on various projects partnering with the World Health Organization, Kenneth Cole, and Cynthia Germanotta on activations and campaigns using games as a platform to promote physical and mental health. He also led, volunteered, and established the visual branding for Zynga's Creative Mentorship program to provide direction and leadership for growing artists. Peter directed and executed business-critical visual communications content materials while building Zynga's brand identity through social media, email, partnerships, advertisements, and products, helping it to become one of the largest developers of mobile games in the West with more than 183 million monthly active users playing its mobile games and home to some of the world's most iconic brands and entertainment franchises, such as Game of Thrones, Harry Potter, and StarWars.
Prior to Zynga, Peter spent over 3 years as Head of Creative Corporate Marketing at Jam City, an award-winning entertainment company that provides unique and deeply engaging mobile games. He worked collaboratively with cross-functional teams to produce, implement and deliver both on and offline creative assets across more than a dozen game titles that are played by tens of millions of people across the globe.
Peter spent over 10 years at The Enthusiast Network, the world's premiere network of enthusiast brands with a portfolio of 75 publications and 100 websites as Creative Director of Digital. He oversaw the creative execution of mobile and website redesigns, sales and marketing campaigns, product features, and event microsites in partnerships with Oakley, Nike, Microsoft, and GoPro across all 25 action sports and entertainment properties. Peter helped grow the company from a startup to the leading provider of Outdoor and Lifestyle content, reaching more than 45 million unique users every month in a few short years.
Before joining The Enthusiast Network, Peter served as Visual Designer at Yahoo!, a global media and tech company connecting people to their passions, where he created and prototyped design solutions for a variety of products including syndicated radio and video players, newsletters, custom artist pages and ad units for sales campaigns.
In 2012, Peter was awarded 4 patents for the invention of an animated graphical user interface for Microsoft's comedy specific destination site, The Bubble.com known today as MSN Entertainment.
Studio11508 is an experimental creative agency developed by Peter Tracy that delivers solutions for branding, digital marketing, web design, and game development.
Original products such as Machine Gun Gardener, CatIpsum.com, OfficeIpsum.com, Web Comic: Life Loosely Based, Waypoint Indicators, and Ultimate Timer have reached tens of thousands of gamers, developers, and artists world-wide and have been featured on sites like Buzzfeed, Mashable, Upworthy, and Shopify.
Studio11508 shares work-in-progress art and game development tips on the Instagram account: @studio11508