Peter Tracy | Marketing

Retractable Banners

Created 33''w x 80''h retractable print banners used as marketing and recruiting materials.

Zynga: Key Art - Forever Franchise Games

Designed visual asset used for PR and various external communications for Zynga.

Zynga LinkedIn Cover Photos

One of my responsibilities a Creative Director for Zynga, was to standardize the brand across social platforms.

Infographic: CSR2 - 10th Anniversary

Designed infographic for Zynga’s 7th anniversary of its popular mobile drag game, CSR Racing 2.

Zynga: Key Art for Pride Month 2023

Designed key art and employee spotlights for Zynga's partnership with It Gets Better Project in honor of Pride Month 2023.

Infographic: FarmVille 3 - 1st Anniversary

Designed 1st Year Anniversary infographic for FarmVille 3, Zynga's most iconic mobile farming franchise games.

Infographic: FarmVille 2 - 10th Anniversary

Designed 10th Year Anniversary infographic for FarmVille 2, Zynga's most iconic mobile farming franchise games.

Infographic: Words With Friends - 13th Anniversary

Designed infographic for Zynga’s 13th anniversary of the world’s most popular social mobile word game, Words With Friends 2.

Ultimate Timer Product Trailer

Unity game asset trailer featuring intercut product features over a soundtrack to show high level concept of the asset.

Machine Gun Gardener Horde Mode Trailer

A sequence of fun gameplay shots cut to music in beats showcasing shooting, explosions, and gameplay features.

Acquisition Key Art

Created key art to support the communications of social gaming company Zynga, buying of the Istanbul-based Rollic Games for $180M in October 2020.

Machine Gun Gardener Gameplay Trailer

A simple game trailer which uses intercut title cards combined with gameplay over a soundtrack to show high level concept of the game.

Acquisition Key Art

Created key art to support the communications of social gaming company Zynga, buying of the Istanbul-based Peak Games for $1.8B in June 2020.

Player Segmentation Campaign Concept

Jam City's Consumer Insights team was looking to create a campaign to educate team members on Player Segmentation.

Wine Label Design: Vineyard Valley

Wine label design for internal use as a part of the launch celebration of Jam City's Vineyard Valley game.

Merch Design: Slap Koozies

Drink koozie design for Jam City employees.

Merch Design: Paper Cups

Cup design for use for Jam City sponsored events.

I worked in collaboration with the Coolhaus design team and the Cookie Jam studio Art Director to design the product label and marketing materials promoting a limited time, sweet partnership between Coolhaus and Jam City.

Infographic: Panda Pop

Worked with Panda Pop game studio artists to pull assets together in order to conceptualize and design an infographic showcasing many of the game's highlights.

Infographic: Cookie Jam

Worked with Cookie Jam game studio artists to pull assets together in order to conceptualize and design an infographic showcasing many of the game's highlights.