Peter Tracy | Latest Work

Acrylic Painting

An acrylic painting of a moonlit evening in a remote mountain area.

Device Mockup Templates

I created a suite of device templates for marketing, previewing, and visualizing products for their intended environment.

Intel Ad Sets

Designed a suite of ads units for Intel a multinational technology company that designs, manufactures, and sells computer components and related products.

SourceFuse Ad Sets

Ad unit design for SourceFuse a strategic digital transformation company helping businesses evolve through cloud-native technologies.

Alat Ad Set

Designed a suite of ads while reducing excessive loading times when opening original source files.

Aiven Ad Set

Designed a suite of ads units for Aiven, a data and AI platform company.

Fortinet Ad Set

I was tasked with designing 8 sized ad units for Fortinet a global Leader of Cybersecurity Solutions and Services.

Retractable Banners

Created 33''w x 80''h retractable print banners used as marketing and recruiting materials.

Zynga Corporate Branding

As Creative Director of Communications, I was responsible for managing brand identity and visual comms for Zynga.

Logo Design: zPaws

Collaborated with Zynga's pet lovers Employee Resource Group (ERG) to design and reimagine a modernized version of their identity.

Logo Design: Zynga Mentorship Program

As a member of Zynga's Mentorship Committee, I volunteered to lead and design the branding initiative.

Talent Acquisition Ad Template

The goal was to develop a suite of easy-to-update social media art assets that can be massed produced quickly while elevating Zynga’s brand presence.

Logo Design: Zynga Ads

Worked with the Zynga's Ad Solutions team to update their identity.

Zynga: Key Art - Forever Franchise

Designed visual asset used for PR and various external communications for Zynga.

Zynga LinkedIn Cover Photos

One of my responsibilities a Creative Director for Zynga, was to standardize the brand across social platforms.

Infographic: CSR2 - 10th Anniversary

Designed infographic for Zynga’s 7th anniversary of its popular mobile drag game, CSR Racing 2.

Zynga: Key Art for Pride Month 2023

Designed key art and employee spotlights for Zynga's partnership with It Gets Better Project in honor of Pride Month 2023.

Logo Design: zGaming

Partnered with Zynga's zGaming Employee Resource Group (ERG) to modernize their identity.

IAB PlayFronts

Presentation design for Zynga's Ad Sales team's speaking engagement at the IAB Playfronts.

FarmVille 3 - 1st Anniversary

Designed 1st Year Anniversary infographic for FarmVille 3, Zynga's most iconic mobile farming franchise games.

Research Study Ads

Created a suite of five different ad banners at seven sizes each for the Zynga 2022 Player Research Study.

FarmVille 2 - 10th Anniversary

Designed 10th Year Anniversary infographic for FarmVille 2, Zynga's most iconic mobile farming franchise games.

Words With Friends - 13th Anniversary

Designed infographic for Zynga’s 13th anniversary of the world’s most popular social mobile word game, Words With Friends 2.

Pixel Pooches

Created pixel art of French Bulldogs in various costumes and colors.

Ultimate Timer Product Trailer

Unity game asset trailer intercut with product features over a soundtrack to show high level concept of the asset.

Developer Tool: Ultimate Timer

Created and developed a royalty-free, time-based event engine sold in the Unity marketplace that helps game creators boost productivity.

Logo Design: Zynga Studio One

Logo design for a newly formed games studio division at Zynga called Studio One.

Kenneth Cole

Kenneth Cole brought his debut Pride collection to Zynga’s hit hyper-casual game High Heels! It was the first time Kenneth Cole’s street smart style was featured in a mobile game.

Zynga: Social Posts

A collection of social media assets I was tasked with creating for Zynga spanning across corporate messaging, holiday events, and employee spotlights.

Words with Hope

Zynga's Words with Friends partners with the American Cancer Society Month-long initiative supporting Breast Cancer Awareness Month.

Machine Gun Gardener Horde Mode

A sequence of fun gameplay shots cut to music in beats showcasing shooting, explosions, and gameplay features.

Acquisition Key Art

Acquisition key art created for social gaming company Zynga, buying of the Istanbul-based Rollic Games for $180M in October 2020.

Machine Gun Gardener Gameplay Trailer

Game trailer combining intercut title cards combined with gameplay over a soundtrack to show a high level concept.

Game Design: Machine Gun Gardener

Designed, developed, and produced a free-to-play, arcade-like, defense wave shooter game in Unity.

Acquisition Key Art

Acquisition key art created for social gaming company Zynga, buying of the Istanbul-based Peak Games for $1.8B in June 2020.

World Health Organization

Logo design for a partnership between Zynga and The World Health Organization (WHO) during COVID-19.

Wild Things: Trading Cards

Part of a social media campaign for Jam City's new match-3 game release, Wild Things.

Developer Tool: Waypoint Indicators

Designed and produced an on/off-screen customizable navigation system sold in the Unity marketplace to help streamline Unity game developer workflows.

Game Design: Waypoint Island

I designed, developed, and produced a free-to-play, first person perspective story game in Unity.

Presentation Toolkit

I was in charge of churning out Got to Market presentations either from scratch or based of loosely wire framed slides.

App Store Feature Pitches

Apple App Store pitch strategy presentation for Jam City's Cookie Jam and Panda Pop.

Player Segmentation Campaign Concept

Jam City's Consumer Insights team was looking to create a campaign to educate team members on Player Segmentation.

Wine Label Design: Vineyard Valley

Wine label design for internal use as a part of the launch celebration of Jam City's Vineyard Valley game.

Presentation Design

An early in development Go to Market deck for Jam City's match 3 renovation puzzle mobile game, Vineyard Valley.

Cookie Jam: Pets Feature

Part of a social media campaign highlighting a new pets feature for Jam City's match-3 game, Cookie Jam.

Merch Design: Socks

Sock design for Jam City employees.

Merch Design: Slap Koozies

Drink koozie design for Jam City employees.

Merch Design: Paper Cups

Cup design for use for Jam City sponsored events.

Coolhaus Collaboration

Product label and marketing material design promoting Cookie Jam and Coolhaus partnership.

Partnership Pitch

Presentation design for Jam City and Gearbox Partnership pitch.

Infographic: Panda Pop

Worked with Panda Pop game studio artists to pull assets together in order to conceptualize and design an infographic showcasing many of the game's highlights.

Jam City Corporate Branding

I managed brand identity collaborating with cross-functional teams to produce a wide range of print and digital collateral.

USC Games Expo

I lead the creative conceptualizing and design of branding and materials for the 2018 USC Game Day program presented by Jam City.

Infographic: Cookie Jam

Worked with Cookie Jam game studio artists to pull assets together in order to conceptualize and design an infographic showcasing many of the game's highlights.