Logo Design: Play Apart Together
Branding | March 30, 2020
Zynga and The World Health Organization (WHO) partner to bring together the gaming industry to provide support, information, and activations while encouraging players to practice social distancing.
My role was to define a visual motif by designing the logo and identity guide that partners, studios, and players can be use across multiple media platforms to help promote the campaign.
After one month since the program began on March 28, 2020, more than 50 companies have joined the campaign by integrating the Play Apart Together Logo in creative ways into their game art spanning major tech companies, top 10 console gaming publishers, gaming platforms and app stores, the esports community, collegiate gaming organizations, influencers and live-streamers, and of course, players themselves.
Studios that participated: Activision Blizzard, Google, Amazon Appstore, King, Rovio, Playtika, Unity, Scopely, Oculus, Kabam, Snap Games, Maysalward, Twitch, Big Fish Games, Dirtybit, Pocket Gems, Wooga, Glu Mobile, Riot Games, YouTube Gaming, Jam City, SciPlay
Logo Integrations
Identity Guide