Player Segmentation Campaign Concept
Design | August 27, 2019
Jam City's Consumer Insights team was looking to create a campaign to educate team members on Player Segmentation.
My role was to conceptualize and design creative that represented all seven of our player segments that would be both engaging and informative under an extremely tight deadline. I was tasked with creating trading cards, posters, and eight-foot displays visualizing information about our players.
I devised a concept where our players are heroes of their own games. Facing a tight deadline, I turned to Shutterstock.com for epic posters, paintings or depictions that would best visually represent each player segmentation. After rounds of meetings with key stakeholders and some image tweaking, we had our imagery locked down. From there, I sampled colors from the art to create layout designs for trading cards, posters, and eight-foot displays.